by Atiya Sheikh | Nov 26, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, General Managers, Heads of Divisions, Human Resources (HR), Leadership Development, Managing Directors, Middle Managers, News & Articles, Non-Executive Board Members, Senior Managers, Women Leaders
Facial analysis and behavioural AI in hiring: what it means for fairness, bias, and whether algorithms should influence decisions. Should they influence decisions? A provocative look at fairness, ethics, and the risk of replacing judgement with algorithms
A leadership dilemma that is emerging quietly
A growing number of technology platforms now claim they can analyse a candidate’s facial expressions, micro-movements, voice tone, eye focus, and behavioural signals to predict suitability for a role. Some claim to detect confidence. Others suggest they can assess emotional reliability. A few even imply they can identify leadership potential.
The question many leaders are beginning to ask is not whether this technology works, but whether it should be allowed to shape decisions that define someone’s future.
The appeal of certainty in an uncertain hiring landscape
Hiring has always involved uncertainty. Leaders have relied on interviews, CVs, intuition, references, and observation, only to discover strengths or limitations later.
It is tempting to believe that AI can remove doubt, reduce risk, and eliminate bias. The promise sounds compelling. Data feels objective. Algorithms feel neutral. Technology feels precise.
Yet here is the truth that many overlook. Facial analysis does not measure competence. It measures conformity to the patterns of those who designed and trained the system.
The human cost hidden beneath efficiency
If facial interpretation becomes a hiring gatekeeper, who gets excluded?
- What about those who are neurodivergent?
- What about cultural differences in posture, tone, or eye contact?
- What about candidates whose thoughtful expression reads as serious?
- What about individuals whose anxiety masks capability?
A system can quietly conclude that someone lacks confidence, warmth, or leadership presence, even if none of it reflects reality.
Technology can measure movement, but it cannot recognise humility, integrity, courage, empathy, or strength of character.
The myth of bias-free technology
AI is often presented as objective. But every dataset reflects the preferences, assumptions, norms, and demographics of the humans who built it.
- If historic hiring rewarded extroversion, the system will reward extroversion.
- If leadership has been modelled on a narrow profile, the algorithm will reproduce it.
- If certain faces have held power, those faces will be scored as more suitable.
Technology does not remove bias. It automates it. And it scales it.
Why leaders are vulnerable to adopting these tools now
Workforces are stretched. Talent shortages are real. Time to hire is under pressure. Boards want certainty. Regulators demand fairness. The cost of a hiring mistake feels higher than ever.
In moments of pressure, leaders are most likely to outsource judgement. But outsourcing judgement comes with a price. Once leaders surrender discernment, they surrender humanity in the process.
What hiring is truly about
Hiring has never been simply about selecting skills. It is about understanding potential. It is about recognising values. It is about sensing maturity, adaptability, resilience, and capacity to grow. It is about reading the person, not the face.
Leadership development is a human discipline. It requires human interpretation.
A more responsible path forward
Technology can support hiring, but it should never replace the leader’s ability to see the whole person.
There are three grounding questions that help leaders stay anchored.
- Is this technology enhancing fairness or disguising bias behind complexity?
- Is it improving insight or relieving leaders of uncomfortable responsibility?
- Is it honouring human dignity or reducing individuals to data points?
If leaders cannot answer confidently, the organisation should pause.
Facial analysis in recruitment may appear modern, efficient, and scientific. Yet beneath the surface lies a profound risk to diversity, fairness, and the essence of what it means to recognise talent.
Here is a question worth asking in any senior leadership conversation.
If your early career had been judged by an algorithm reading your face, would you be where you are today?
And here is the insight that stays with people long after the conversation ends.
The future of hiring should not be shaped by how a face is interpreted, but by how a leader recognises potential in another human being.
Leaders who understand this will build organisations that perform strongly, decide wisely, and remain unmistakably human.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Nov 26, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, General Managers, Heads of Divisions, Human Resources (HR), Leadership Development, Managing Directors, Middle Managers, News & Articles, Non-Executive Board Members, Senior Managers
How leaders navigate constant exposure, scrutiny, and the loss of privacy in the workplace
A new and largely unspoken leadership pressure
There was a time when a leader could close a door, walk down a corridor, or switch off for an hour without consequence. Today, visibility follows leaders everywhere. A neutral facial expression on a video call becomes a topic of speculation. A delayed reply becomes a sign of concern. A brief moment of quiet becomes an invitation for others to fill in a narrative.
Many leaders now say the real work is not leading the organisation. The real work is managing how the organisation interprets them.
This is not about ego. It is about the psychological weight of being continuously observed.
When visibility becomes a form of surveillance
Leaders tell us they feel they are always performing, that they cannot arrive tired, thoughtful, distracted, or simply quiet. Someone will read into it. Someone will attach meaning. Someone will whisper a conclusion.
A leader enters a meeting and someone asks if they are upset simply because their expression is neutral. Another speaks less in a discussion and is told their silence felt ominous. A third declines a social gathering and rumours begin about organisational tension.
The higher a leader rises, the less freedom they have to simply be a person.
Visibility has stopped being a stage for influence and has become a space where leaders lose the right to be human.
The hidden consequences that reshape leadership
Constant visibility affects decision-making because leaders begin to choose what will be perceived well rather than what is right.
- It affects authenticity because leaders edit themselves before speaking.
- It affects confidence because self-belief becomes tied to interpretation.
- It affects wellbeing because there is nowhere to be unobserved.
Here is the deeper truth. Constant visibility rewires leadership behaviour more than any organisational policy.
Leaders are not burning out from workload. They are burning out from being watched.
Why this pressure has intensified now
Digital communication has amplified micro-signals. Facial cues, tone, eye movement, posture, response speed, and emotional expression are now studied in real time by teams who are also under pressure and seeking certainty.
Leaders are being evaluated on presence, composure, warmth, and accessibility, often before outcomes are even considered.
This creates a leadership environment that feels like a spotlight without a switch. Humans are not built for perpetual exposure, yet leadership now demands it by default.
The leadership paradox no one resolves aloud
- People want leaders to be authentic but never too emotional.
- Confident but never forceful.
- Visible but never dominating.
- Approachable but never vulnerable.
- Composed but still relatable.
So leaders perform a calibrated version of themselves. Performance replaces presence. And performance is exhausting.
How leaders reclaim space without retreating
- There are ways to protect personal energy while strengthening leadership impact.
- Choose intentional visibility rather than constant accessibility. Being reachable is not the same as being available.
- Create breathing room. A moment before responding can change tone, clarity, and outcome.
- Say out loud that reflection is required. It normalises thoughtful leadership.
- Allow others to step forward. When leaders speak less, teams grow more.
- Establish boundaries as a cultural norm. People learn how to treat leaders from what leaders accept.
The unexpected benefit of stepping back
When leaders reclaim space, teams stop analysing the leader and start engaging with the work. Meetings become purposeful. Conversations become cleaner. Performance becomes owned rather than observed.
Visibility becomes powerful again because it is chosen, not constant. The burden of constant visibility is rarely acknowledged, yet many leaders feel it deeply. The scrutiny. The performance. The emotional exposure.
Leadership today requires both presence and protection. A leader who is always in the light begins to fade.
Here is a question worth exploring with a colleague or fellow leader:
When was the last time you were able to lead without feeling watched?
And here is the sentence many will quietly agree with but never say aloud:
Leaders are carrying the weight of being observed, not just being responsible.
The leaders who thrive will be those who learn to step forward with intention and step back with confidence, without losing themselves in the glare.
The Right Conversation Can Change Everything. Let’s Talk.
by Atiya Sheikh | Oct 24, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Junior Managers, Leadership Development, Managing Directors, News & Articles, Senior Managers
Incremental improvement is no longer enough. Let’s explore how leaders can reimagine value creation, embrace experimentation, and lead business model reinvention with clarity and courage.
The question every leadership team should be asking
If we had to start this business again today, would we build it the same way? For many leaders, the honest answer is no. Markets, technologies, and expectations have changed. Yet many organisations keep polishing yesterday’s model, hoping tomorrow will reward it. Incremental change feels safe. Exponential reinvention feels risky. But standing still is riskier still.
The illusion of progress
It is easy to look busy while falling behind. Upgrading systems, tweaking structures, launching add-ons — all signs of activity, not necessarily evolution. If your core way of creating value has not changed, you are not innovating; you are optimising the past. Reinvention begins when leaders ask,
“What business are we really in, and what business should we be in next?”
The signs it is time to rethink
Business model fatigue often shows up quietly:
- Margins erode despite rising sales.
- Decisions slow down.
- Teams protect the status quo instead of exploring what is possible.
When these patterns appear, it is time to reimagine, not just refine.
Reinvention is renewal, not disruption
Reinvention does not mean destroying what exists. It means rediscovering what gives your organisation life and extending it into the future. It could be shifting from ownership to access, from selling products to offering experiences, or from competition to collaboration. Whatever the form, it begins with curiosity.
The leadership challenge: creating space for possibility
Innovation rarely dies from lack of ideas; it dies from lack of permission.
Leaders set the tone. When every risk is punished, people play small.
When experimentation is valued, imagination returns.
Reinvention thrives where leaders replace certainty with curiosity.
A simple framework for renewal
- Identify where your model is under strain.
- Envision a future-fit approach to value creation.
- Pilot quickly, learn fast, adjust often.
- Build governance that rewards insight, not only outcomes.
This process turns reinvention into a disciplined practice rather than a desperate leap.
The human side of exponential growth
Behind every transformation is trust. People must believe that change builds on what they have achieved, not erases it. Leaders who honour the past while inviting the future create a sense of shared ownership. They communicate openly, involve teams in shaping the “how,” and celebrate learning, not just results. Because reinvention is powered by belief, not just capital.
A final reflection
Incremental change polishes what exists. Exponential change reimagines what is possible. Both have value, but only one prepares an organisation for the future. The leaders who will define the next decade are those who can balance stability with boldness.
Ask your leadership team,
“If we were starting again today, what would we do differently — and what stops us from doing it now?”
That single question could open the door to your organisation’s next chapter.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Oct 24, 2025 | CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Human Resources (HR), Leadership Development, Managing Directors, Middle Managers
Work has changed, and so have people. Let’s explore how leaders can inspire commitment, prevent burnout, and create workplaces where purpose, performance, and well-being align.
The question leaders are asking quietly but urgently
Have we reached the point where working hard has stopped working?
Across organisations, teams are busy but drained. Engagement surveys speak of fatigue rather than fulfilment. Something deeper is shifting in how people experience work. The old equation — more effort equals more results — no longer adds up. We are being invited to rewrite it.
The end of the old contract
For years, the unwritten deal was clear: show up, perform, progress. Now people are asking different questions. Does this work still have meaning? Do I feel trusted? Is my contribution seen? Purpose, flexibility, and well-being have become expectations, not extras.
The reality of burnout: when purpose disappears
Burnout is not just about workload; it is about disconnection. It happens when effort feels endless but impact feels invisible. When people cannot see how their work connects to something meaningful, exhaustion follows. Leaders often treat burnout as an individual issue, but it is an organisational signal. The cure is not a mindfulness app. It is meaningful work.
The leadership reset: from control to connection
Modern leadership is less about managing activity and more about understanding energy.
The best leaders now ask,
- How do I help my team feel connected, not just informed?
- How do I balance empathy with accountability?
- How do I create space for rest without losing drive?
Connection builds trust, and trust sustains performance.
What people need from leaders now
- Clarity, so they can focus on what matters.
- Recognition, so their effort feels valued.
- Flexibility, so they can balance work and life.
- Purpose, so they can see meaning in what they do.
These are not soft ideas. They are strategic essentials for engagement and retention.
Building purpose-driven performance
Purpose and performance are partners, not opposites. Start meetings by reconnecting to purpose: “What impact are we creating this week?” End them by celebrating progress: “Where did we make a difference?” It is simple, and it changes the tone of work.
Leading through energy, not exhaustion
Energy management is now a leadership skill. Leaders who pace themselves create permission for others to do the same. Those who never rest send the message that exhaustion equals excellence. Sustainable performance depends on rhythm, not relentlessness. If your team’s calendar is full but their energy is low, it is time to pause, not push harder.
The new human equation
Work is no longer a transaction; it is a relationship. People give their best when they feel seen, valued, and purposeful. Leaders who understand this are redefining success. They create environments where ambition coexists with well-being, and where performance feels fulfilling, not draining.
Ask yourself,
“Are my people thriving because of our culture, or surviving in spite of it?”
Your answer will reveal how human your leadership really is.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Oct 24, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Junior Managers, Leadership Development, Managing Directors, Middle Managers
From Strategy Drift to Strategy Sync
When strategies look good on paper but stall in practice, the issue is not planning but alignment. Let’s explore how leaders can keep their teams and energy moving in the same direction when the world refuses to stay still.
Let us be honest — strategy rarely fails in theory
Most leaders can explain where their organisation is going. The vision is clear, the documents are detailed, the language is polished. Yet somewhere between the retreat and reality, something slips. Decisions lose focus. Priorities blur. Teams start moving in slightly different directions. Not because people are careless, but because alignment — not ambition — is what keeps strategy alive.
The silent erosion called strategy drift
Strategy drift does not shout; it whispers. It shows up in small inconsistencies — projects launched without clarity, measures that reward the wrong behaviours, messages that change from meeting to meeting. You recognise it when teams begin to ask, “What are we really trying to achieve?” That quiet confusion marks the gap between what leaders say and what people experience.
Alignment is not control; it is coherence
When drift appears, the instinct is often to tighten control. More reports. More sign-offs. More meetings. But real alignment is not about control. It is about coherence — the shared sense of direction that makes every decision, big or small, feel connected to purpose. Alignment happens when the vision is clear, people know how their work contributes, and decisions reinforce the same priorities.
The leadership shift: from announcement to connection
In unpredictable environments, strategy cannot just be cascaded. It must be lived and adapted continuously.
Leaders who do this well:
- Simplify. Make strategy clear enough that anyone can explain it.
- Connect. Encourage open dialogue so teams interpret it consistently.
- Adapt. Revisit assumptions frequently; alignment is a rhythm, not an event.
When execution exposes the gaps
Ask your leadership team to list the organisation’s top three priorities. If the answers differ, alignment has drifted. Duplicated work, competing initiatives, or unclear metrics are not operational flaws — they are leadership signals that the story needs retelling.
The antidote: real conversations about purpose and trade-offs
Dashboards track performance, but conversations restore alignment. When people understand why something matters, they find ways to make it work.
Ask:
- Which priorities matter most right now?
- Where are we spreading ourselves too thin?
- What can we stop doing to focus on what counts?
Those questions rebuild clarity and commitment.
Keeping alignment alive
The most strategically aligned organisations are agile rather than rigid. They review assumptions regularly, reconnect teams to purpose, and adjust course without losing focus. To keep alignment alive, open leadership meetings with a brief “strategy pulse” — a quick check on what has changed and what remains true. Highlight and celebrate moments when teams make decisions that clearly reflect strategic intent. This simple rhythm strengthens organisational agility and reminds everyone that alignment is not an event but a continuous leadership discipline.
A final reflection
Every organisation has a strategy. The real question is whether it still has alignment.
Leaders who sustain alignment are sense-makers. They turn complexity into clarity and effort into movement. Before your next leadership meeting, pause and ask, “Does everyone here see the same destination, and are we still moving towards it?” If the answer is yes, your organisation is not just aligned — it is energised.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Mar 2, 2025 | Board Trustees, CEO, CFO, COO, CIO, Managing Directors, News & Articles
Brand loyalty is more than just repeat purchases—it’s a powerful driver of business resilience and long-term growth. A prime example is the automotive industry. General Motors (GM) recently secured the S&P Global Mobility Award for Overall Loyalty for the tenth consecutive year, proving that a well-established reputation and a consistent customer experience can make all the difference.
Why Brand Loyalty Matters for Business Leaders
For business leaders, loyalty isn’t just a marketing buzzword—it’s a strategic asset. Companies that build strong relationships with their customers gain distinct advantages:
- Stability in Uncertain Times
When economic conditions shift or competition heats up, a loyal customer base provides a buffer. Customers who connect with a brand on a deeper level are less likely to be swayed by short-term price changes or alternative options.
- Lower Costs, Higher Returns
Winning over new customers is expensive. Keeping existing ones is far more cost-effective and leads to higher lifetime value. A strong customer base reduces reliance on costly acquisition campaigns and drives steady revenue.
- Reputation and Influence
Satisfied customers become your best marketing tool. They spread the word, leave positive reviews, and recommend your brand to others—helping you expand your reach without additional investment.
GM vs Tesla: A Study in Contrasts
GM’s commitment to quality and innovation has earned it long-standing customer trust. The company’s U.S. electric vehicle (EV) market share climbed to 12% in late 2024, doubling from the previous year. Consumers are responding to GM’s expanding EV range, offering more choice and accessibility. More importantly, GM understands that loyalty isn’t just about selling cars—it’s about building an ecosystem that keeps customers returning, from service plans to seamless integration with new technologies.
Tesla, on the other hand, is learning the hard way that brand prestige alone doesn’t guarantee continued devotion. European sales plummeted by nearly 50% in early 2025, leading to an 8% drop in stock value. The electric vehicle market is becoming more competitive, and Tesla faces increasing pressure from Chinese manufacturers such as BYD and XPeng, who offer high-tech alternatives at competitive prices. On top of that, uncertainties around government incentives and Tesla’s own pricing strategy have led some once-loyal customers to explore other options.
The contrast is clear: GM has successfully evolved its brand to keep customers engaged, while Tesla is struggling to adapt to shifting market conditions. Even the most innovative companies must actively nurture customer relationships to maintain loyalty.
How to Build Lasting Loyalty
To keep customers engaged and committed, businesses need to focus on three key areas:
- Consistency is King
Customers stick with brands they trust. Delivering reliable quality, service, and experiences is non-negotiable.
- Meaningful Engagement
Loyalty doesn’t stop after a sale. Strong after-sales support, personal touches, and ongoing communication keep customers invested.
- Authenticity Wins
Customers can spot insincerity a mile away. Transparency, ethical practices, and a genuine commitment to customer needs build lasting trust.
Loyalty: The Ultimate Competitive Edge
In an unpredictable world, brand loyalty is what separates businesses that thrive from those that struggle to stay relevant. Companies that prioritise customer relationships alongside innovation and operational excellence will always have the upper hand.
Tesla is facing a wake-up call—will it adjust course and reconnect with its customers, or will loyalty continue to erode? And in your business, are you doing enough to ensure customers stay with you, even when new competitors enter the market?
How is your organisation strengthening its brand loyalty strategy?
The Right Conversation Can Change Everything. Let’s Talk.
