by Atiya Sheikh | Oct 24, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Junior Managers, Leadership Development, Managing Directors, News & Articles, Senior Managers
Incremental improvement is no longer enough. Let’s explore how leaders can reimagine value creation, embrace experimentation, and lead business model reinvention with clarity and courage.
The question every leadership team should be asking
If we had to start this business again today, would we build it the same way? For many leaders, the honest answer is no. Markets, technologies, and expectations have changed. Yet many organisations keep polishing yesterday’s model, hoping tomorrow will reward it. Incremental change feels safe. Exponential reinvention feels risky. But standing still is riskier still.
The illusion of progress
It is easy to look busy while falling behind. Upgrading systems, tweaking structures, launching add-ons — all signs of activity, not necessarily evolution. If your core way of creating value has not changed, you are not innovating; you are optimising the past. Reinvention begins when leaders ask,
“What business are we really in, and what business should we be in next?”
The signs it is time to rethink
Business model fatigue often shows up quietly:
- Margins erode despite rising sales.
- Decisions slow down.
- Teams protect the status quo instead of exploring what is possible.
When these patterns appear, it is time to reimagine, not just refine.
Reinvention is renewal, not disruption
Reinvention does not mean destroying what exists. It means rediscovering what gives your organisation life and extending it into the future. It could be shifting from ownership to access, from selling products to offering experiences, or from competition to collaboration. Whatever the form, it begins with curiosity.
The leadership challenge: creating space for possibility
Innovation rarely dies from lack of ideas; it dies from lack of permission.
Leaders set the tone. When every risk is punished, people play small.
When experimentation is valued, imagination returns.
Reinvention thrives where leaders replace certainty with curiosity.
A simple framework for renewal
- Identify where your model is under strain.
- Envision a future-fit approach to value creation.
- Pilot quickly, learn fast, adjust often.
- Build governance that rewards insight, not only outcomes.
This process turns reinvention into a disciplined practice rather than a desperate leap.
The human side of exponential growth
Behind every transformation is trust. People must believe that change builds on what they have achieved, not erases it. Leaders who honour the past while inviting the future create a sense of shared ownership. They communicate openly, involve teams in shaping the “how,” and celebrate learning, not just results. Because reinvention is powered by belief, not just capital.
A final reflection
Incremental change polishes what exists. Exponential change reimagines what is possible. Both have value, but only one prepares an organisation for the future. The leaders who will define the next decade are those who can balance stability with boldness.
Ask your leadership team,
“If we were starting again today, what would we do differently — and what stops us from doing it now?”
That single question could open the door to your organisation’s next chapter.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Oct 24, 2025 | CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Human Resources (HR), Leadership Development, Managing Directors, Middle Managers
Work has changed, and so have people. Let’s explore how leaders can inspire commitment, prevent burnout, and create workplaces where purpose, performance, and well-being align.
The question leaders are asking quietly but urgently
Have we reached the point where working hard has stopped working?
Across organisations, teams are busy but drained. Engagement surveys speak of fatigue rather than fulfilment. Something deeper is shifting in how people experience work. The old equation — more effort equals more results — no longer adds up. We are being invited to rewrite it.
The end of the old contract
For years, the unwritten deal was clear: show up, perform, progress. Now people are asking different questions. Does this work still have meaning? Do I feel trusted? Is my contribution seen? Purpose, flexibility, and well-being have become expectations, not extras.
The reality of burnout: when purpose disappears
Burnout is not just about workload; it is about disconnection. It happens when effort feels endless but impact feels invisible. When people cannot see how their work connects to something meaningful, exhaustion follows. Leaders often treat burnout as an individual issue, but it is an organisational signal. The cure is not a mindfulness app. It is meaningful work.
The leadership reset: from control to connection
Modern leadership is less about managing activity and more about understanding energy.
The best leaders now ask,
- How do I help my team feel connected, not just informed?
- How do I balance empathy with accountability?
- How do I create space for rest without losing drive?
Connection builds trust, and trust sustains performance.
What people need from leaders now
- Clarity, so they can focus on what matters.
- Recognition, so their effort feels valued.
- Flexibility, so they can balance work and life.
- Purpose, so they can see meaning in what they do.
These are not soft ideas. They are strategic essentials for engagement and retention.
Building purpose-driven performance
Purpose and performance are partners, not opposites. Start meetings by reconnecting to purpose: “What impact are we creating this week?” End them by celebrating progress: “Where did we make a difference?” It is simple, and it changes the tone of work.
Leading through energy, not exhaustion
Energy management is now a leadership skill. Leaders who pace themselves create permission for others to do the same. Those who never rest send the message that exhaustion equals excellence. Sustainable performance depends on rhythm, not relentlessness. If your team’s calendar is full but their energy is low, it is time to pause, not push harder.
The new human equation
Work is no longer a transaction; it is a relationship. People give their best when they feel seen, valued, and purposeful. Leaders who understand this are redefining success. They create environments where ambition coexists with well-being, and where performance feels fulfilling, not draining.
Ask yourself,
“Are my people thriving because of our culture, or surviving in spite of it?”
Your answer will reveal how human your leadership really is.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Oct 24, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Junior Managers, Leadership Development, Managing Directors, Middle Managers
From Strategy Drift to Strategy Sync
When strategies look good on paper but stall in practice, the issue is not planning but alignment. Let’s explore how leaders can keep their teams and energy moving in the same direction when the world refuses to stay still.
Let us be honest — strategy rarely fails in theory
Most leaders can explain where their organisation is going. The vision is clear, the documents are detailed, the language is polished. Yet somewhere between the retreat and reality, something slips. Decisions lose focus. Priorities blur. Teams start moving in slightly different directions. Not because people are careless, but because alignment — not ambition — is what keeps strategy alive.
The silent erosion called strategy drift
Strategy drift does not shout; it whispers. It shows up in small inconsistencies — projects launched without clarity, measures that reward the wrong behaviours, messages that change from meeting to meeting. You recognise it when teams begin to ask, “What are we really trying to achieve?” That quiet confusion marks the gap between what leaders say and what people experience.
Alignment is not control; it is coherence
When drift appears, the instinct is often to tighten control. More reports. More sign-offs. More meetings. But real alignment is not about control. It is about coherence — the shared sense of direction that makes every decision, big or small, feel connected to purpose. Alignment happens when the vision is clear, people know how their work contributes, and decisions reinforce the same priorities.
The leadership shift: from announcement to connection
In unpredictable environments, strategy cannot just be cascaded. It must be lived and adapted continuously.
Leaders who do this well:
- Simplify. Make strategy clear enough that anyone can explain it.
- Connect. Encourage open dialogue so teams interpret it consistently.
- Adapt. Revisit assumptions frequently; alignment is a rhythm, not an event.
When execution exposes the gaps
Ask your leadership team to list the organisation’s top three priorities. If the answers differ, alignment has drifted. Duplicated work, competing initiatives, or unclear metrics are not operational flaws — they are leadership signals that the story needs retelling.
The antidote: real conversations about purpose and trade-offs
Dashboards track performance, but conversations restore alignment. When people understand why something matters, they find ways to make it work.
Ask:
- Which priorities matter most right now?
- Where are we spreading ourselves too thin?
- What can we stop doing to focus on what counts?
Those questions rebuild clarity and commitment.
Keeping alignment alive
The most strategically aligned organisations are agile rather than rigid. They review assumptions regularly, reconnect teams to purpose, and adjust course without losing focus. To keep alignment alive, open leadership meetings with a brief “strategy pulse” — a quick check on what has changed and what remains true. Highlight and celebrate moments when teams make decisions that clearly reflect strategic intent. This simple rhythm strengthens organisational agility and reminds everyone that alignment is not an event but a continuous leadership discipline.
A final reflection
Every organisation has a strategy. The real question is whether it still has alignment.
Leaders who sustain alignment are sense-makers. They turn complexity into clarity and effort into movement. Before your next leadership meeting, pause and ask, “Does everyone here see the same destination, and are we still moving towards it?” If the answer is yes, your organisation is not just aligned — it is energised.
The Right Conversation Can Change Everything. Let’s Talk.
by Atiya Sheikh | Aug 12, 2025 | All Employees, Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, Heads of Divisions, Human Resources (HR), Leadership Development
The Future-Ready Leader: AI, Market Trends, and Continuous Learning
(If you are waiting for a “perfect moment” to learn about AI, you are already behind)
Here is a leadership myth that needs to die:
“I will learn about that once things settle down.”
Spoiler: things will not settle down. The market will keep shifting. AI will keep accelerating. And your competitors will keep experimenting while you are “waiting for the right time.”
What the world’s movers are doing
Goldman Sachs is in its 20th year of the Vice President Leadership Acceleration Initiative (VPLAI) — a programme deliberately designed to grow leaders who can adapt to market shifts in real time. Continuous learning is not a side project. It is the operating system. (Goldman Sachs source)
The Economist highlights that trust and transparency are now as important in tech adoption as the tech itself — because you cannot lead people into a digital future if they do not trust your map.
McKinsey’s research shows that leaders who actively engage with new technologies and market trends are far more likely to translate change into growth rather than disruption. And Gallup’s leadership data is clear: leaders who role-model learning behaviours increase team engagement and innovation capacity by double digits.
If you want to be future-ready, stop “keeping up” and start “getting ahead.” Try this:
- Block “market hours” in your diary – Not for meetings, but for structured scanning of AI tools, competitor moves, and industry reports. Treat it as non-negotiable.
- Run live experiments – Pick one emerging tool or trend each quarter and pilot it in your team. The point is not perfection — it is building muscle for change.
- Make learning visible – Share what you are learning (and struggling with) in your leadership meetings. When leaders are learners, it normalises curiosity.
- Teach forward, not backward – Instead of endlessly reporting on last quarter’s performance, dedicate time each month to explore scenarios for the next two years.
The uncomfortable truth
If your leadership skills are not evolving as fast as the market, you are not leading — you are managing yesterday. The organisations that will win the next decade will be led by people who treat learning as a daily discipline, not an annual retreat topic.
So ask yourself: When my team looks at me, do they see someone preparing them for the future, or someone perfectly equipped for a world that no longer exists?
The Right Conversation Can Change Everything. Let’s Talk.
by Atiya Sheikh | May 25, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, General Managers, Heads of Divisions, Leadership Development
Resilience Starts at the Top: How Leaders Can Equip Their Businesses for Disruption
In an age of constant flux, where global shocks and rapid change have become the norm, the role of a CEO has evolved. Today’s leaders must move beyond traditional responsibilities and embrace a more dynamic title: Chief Resilience Officer.
Recent research from McKinsey & Company raises a pressing concern—84% of business leaders say they feel ill-equipped to handle future disruptions, and 60% of board members believe their organisations lack the preparation to face the next major crisis. Yet, amid this uncertainty, leaders can adopt clear, actionable strategies to build resilience and position their organisations for sustainable growth.
Understanding the Five Dimensions of Resilience
To lead effectively through disruption, CEOs must recognise that resilience spans multiple dimensions. McKinsey outlines four key areas:
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Financial Resilience – The flexibility, liquidity, and access to capital organisations need to weather setbacks and seize opportunities.
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Operational Resilience – The agility to pivot business practices swiftly and at scale.
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Organisational Resilience – The cultural and structural strength that enables teams to adapt and recover from setbacks.
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External Resilience – The strength of stakeholder relationships—including clients, regulators, and investors—that stabilise and support the business.
At inemmo, we believe organisations must also prioritise a fifth dimension:
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Digital Resilience – The ability to adapt, protect, and thrive in an increasingly digital world. This includes countering cyber threats, embracing emerging technologies, sustaining operations through digital platforms, and enhancing digital capabilities across all levels of staff.
In our global leadership work, we regularly observe how digital fragility can undermine even the most robust strategies. Digital resilience is no longer just part of operational readiness—it has become a strategic imperative.
Embedding Resilience into Organisational Vision
High-performing companies often outperform their peers because their leadership teams align under a shared, resilient vision. CEOs must set this ‘North Star’—a guiding purpose that remains steady in turbulent times.
However, many organisations fail to communicate their vision consistently during uncertainty. CEOs must take the lead in recalibrating their messaging, ensuring it connects long-term ambition with short-term responsiveness. A resilient vision inspires confidence and unifies teams navigating ambiguity.
Linking Resilience Directly to Growth
Resilient businesses don’t wait for disruption to expose weaknesses—they plan ahead. McKinsey reports that 72% of high-performing CEOs set growth targets that exceed the market average. These leaders recognise that resilience acts not only as a shield but as a catalyst for progress and innovation.
Practical actions include scenario planning, stress testing, and using periods of calm to build future capabilities. When leaders treat resilience as a growth engine, they position their organisations to seize opportunities amid uncertainty.
Investing in People and ‘Full-Body’ Resilience
Organisational strength relies on more than systems—it depends on people. CEOs must build what McKinsey describes as “full-body resilience” by addressing all five dimensions in an integrated way. Strength in one area should support others when pressure builds.
This requires investment in the adaptability and well-being of individuals across the business. Leaders should prioritise hiring and developing people who remain agile, responsive, and solution-focused—even under pressure.
Strengthening Stakeholder Relationships
In a complex, interconnected world, CEOs must show up as visible, vocal, and values-led leaders. While many executives believe in corporate responsibility, few feel that organisations take meaningful action.
Effective leaders build external resilience by cultivating strong relationships with a wide range of stakeholders—suppliers, clients, policymakers, investors, and media. These relationships grow through authenticity, consistent communication, and the courage to lead conversations on critical issues.
Final Thought
At inemmo, we believe resilient leadership goes beyond managing risk—it requires a mindset shift. In moments of upheaval, CEOs who embrace this expanded role, align their people, adapt their strategies, and build external trust will guide their organisations toward long-term value and impact.
Is your leadership team ready to become resilience architects?
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Feb 10, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, Heads of Divisions, Leadership Development, Managing Directors, News & Articles, Non-Executive Board Members, Senior Managers
In a world where technology is advancing rapidly, leaders must decide: Will they lead or follow? Artificial intelligence (AI) is reshaping industries and competition. The latest investments by tech giants show the need for businesses to embrace innovation. But innovation is not just for executives or research teams. It can come from anyone in an organisation.
The AI Investment Race: A Lesson in Leadership
Amazon is the latest company to reaffirm its commitment to AI. CEO Andy Jassy announced that Amazon’s £26.3 billion capital expenditure last quarter is a good estimate for 2025. Most of that funding will go towards AI infrastructure for Amazon Web Services (AWS). Jassy believes AI will transform applications, making it as fundamental as computing, storage, and databases.
Amazon is not alone. Microsoft plans to invest £80 billion in AI data centres in 2025. Meta will spend up to £65 billion, mainly on AI research and development. Alphabet, Google’s parent company, will invest £75 billion, exceeding expectations. OpenAI has also outlined a £500 billion infrastructure project to push AI forward.
Challenging the Norm: Innovation from Unexpected Places
Despite these massive investments, recent events show that leadership in AI is not just about spending large sums. A Chinese startup, DeepSeek, recently claimed to have developed a competitive AI model for just £5.6 million. While some industry leaders question this, it highlights an important fact: innovation is not limited to tech giants. Smaller, agile organisations can challenge the status quo and think differently.
This is a reminder for business leaders in all sectors. The next big breakthrough could come from a mid-level manager spotting an opportunity. It could be a frontline employee identifying inefficiencies. It could be a team rethinking old ways of working. Companies that create an environment where employees at all levels can contribute ideas will be the ones that lead.
What Does This Mean for Your Business?
The AI revolution is not just for Silicon Valley. It is a strategic priority for businesses everywhere. The real question is not whether to invest in AI, but how to use it effectively. More than financial commitment, it requires strong leadership, openness to ideas, and a readiness to embrace change.
Leaders should consider:
- Do we encourage employees to contribute innovative ideas?
- Are we agile enough to adapt to new opportunities?
- Are we actively exploring AI applications in our industry?
- Are we willing to challenge old ways of doing business?
Final Thoughts: Lead, Don’t Follow
History shows that leaders in innovation are not always those with the biggest budgets. They are the ones with the boldest vision. While Amazon, Microsoft, Meta, and Google are investing heavily, real game-changers may come from unexpected places. Leadership is about setting trends, not following them.
At Inemmo, we work with middle to senior leaders worldwide, helping them navigate change. Whether in technology, finance, healthcare, or another field, the key question remains: Are you leading the way, or waiting for others? The future belongs to those willing to innovate. Will that be you?
The Right Conversation Can Change Everything. Let’s Talk.
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