by Joy Maitland | Oct 24, 2025 | CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Human Resources (HR), Leadership Development, Managing Directors, Middle Managers
Work has changed, and so have people. Let’s explore how leaders can inspire commitment, prevent burnout, and create workplaces where purpose, performance, and well-being align.
The question leaders are asking quietly but urgently
Have we reached the point where working hard has stopped working?
Across organisations, teams are busy but drained. Engagement surveys speak of fatigue rather than fulfilment. Something deeper is shifting in how people experience work. The old equation — more effort equals more results — no longer adds up. We are being invited to rewrite it.
The end of the old contract
For years, the unwritten deal was clear: show up, perform, progress. Now people are asking different questions. Does this work still have meaning? Do I feel trusted? Is my contribution seen? Purpose, flexibility, and well-being have become expectations, not extras.
The reality of burnout: when purpose disappears
Burnout is not just about workload; it is about disconnection. It happens when effort feels endless but impact feels invisible. When people cannot see how their work connects to something meaningful, exhaustion follows. Leaders often treat burnout as an individual issue, but it is an organisational signal. The cure is not a mindfulness app. It is meaningful work.
The leadership reset: from control to connection
Modern leadership is less about managing activity and more about understanding energy.
The best leaders now ask,
- How do I help my team feel connected, not just informed?
- How do I balance empathy with accountability?
- How do I create space for rest without losing drive?
Connection builds trust, and trust sustains performance.
What people need from leaders now
- Clarity, so they can focus on what matters.
- Recognition, so their effort feels valued.
- Flexibility, so they can balance work and life.
- Purpose, so they can see meaning in what they do.
These are not soft ideas. They are strategic essentials for engagement and retention.
Building purpose-driven performance
Purpose and performance are partners, not opposites. Start meetings by reconnecting to purpose: “What impact are we creating this week?” End them by celebrating progress: “Where did we make a difference?” It is simple, and it changes the tone of work.
Leading through energy, not exhaustion
Energy management is now a leadership skill. Leaders who pace themselves create permission for others to do the same. Those who never rest send the message that exhaustion equals excellence. Sustainable performance depends on rhythm, not relentlessness. If your team’s calendar is full but their energy is low, it is time to pause, not push harder.
The new human equation
Work is no longer a transaction; it is a relationship. People give their best when they feel seen, valued, and purposeful. Leaders who understand this are redefining success. They create environments where ambition coexists with well-being, and where performance feels fulfilling, not draining.
Ask yourself,
“Are my people thriving because of our culture, or surviving in spite of it?”
Your answer will reveal how human your leadership really is.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Oct 24, 2025 | Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Junior Managers, Leadership Development, Managing Directors, Middle Managers
From Strategy Drift to Strategy Sync
When strategies look good on paper but stall in practice, the issue is not planning but alignment. Let’s explore how leaders can keep their teams and energy moving in the same direction when the world refuses to stay still.
Let us be honest — strategy rarely fails in theory
Most leaders can explain where their organisation is going. The vision is clear, the documents are detailed, the language is polished. Yet somewhere between the retreat and reality, something slips. Decisions lose focus. Priorities blur. Teams start moving in slightly different directions. Not because people are careless, but because alignment — not ambition — is what keeps strategy alive.
The silent erosion called strategy drift
Strategy drift does not shout; it whispers. It shows up in small inconsistencies — projects launched without clarity, measures that reward the wrong behaviours, messages that change from meeting to meeting. You recognise it when teams begin to ask, “What are we really trying to achieve?” That quiet confusion marks the gap between what leaders say and what people experience.
Alignment is not control; it is coherence
When drift appears, the instinct is often to tighten control. More reports. More sign-offs. More meetings. But real alignment is not about control. It is about coherence — the shared sense of direction that makes every decision, big or small, feel connected to purpose. Alignment happens when the vision is clear, people know how their work contributes, and decisions reinforce the same priorities.
The leadership shift: from announcement to connection
In unpredictable environments, strategy cannot just be cascaded. It must be lived and adapted continuously.
Leaders who do this well:
- Simplify. Make strategy clear enough that anyone can explain it.
- Connect. Encourage open dialogue so teams interpret it consistently.
- Adapt. Revisit assumptions frequently; alignment is a rhythm, not an event.
When execution exposes the gaps
Ask your leadership team to list the organisation’s top three priorities. If the answers differ, alignment has drifted. Duplicated work, competing initiatives, or unclear metrics are not operational flaws — they are leadership signals that the story needs retelling.
The antidote: real conversations about purpose and trade-offs
Dashboards track performance, but conversations restore alignment. When people understand why something matters, they find ways to make it work.
Ask:
- Which priorities matter most right now?
- Where are we spreading ourselves too thin?
- What can we stop doing to focus on what counts?
Those questions rebuild clarity and commitment.
Keeping alignment alive
The most strategically aligned organisations are agile rather than rigid. They review assumptions regularly, reconnect teams to purpose, and adjust course without losing focus. To keep alignment alive, open leadership meetings with a brief “strategy pulse” — a quick check on what has changed and what remains true. Highlight and celebrate moments when teams make decisions that clearly reflect strategic intent. This simple rhythm strengthens organisational agility and reminds everyone that alignment is not an event but a continuous leadership discipline.
A final reflection
Every organisation has a strategy. The real question is whether it still has alignment.
Leaders who sustain alignment are sense-makers. They turn complexity into clarity and effort into movement. Before your next leadership meeting, pause and ask, “Does everyone here see the same destination, and are we still moving towards it?” If the answer is yes, your organisation is not just aligned — it is energised.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Aug 12, 2025 | All Employees, Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Human Resources (HR)
Strategic Visibility: Turning Plans into Shared Roadmaps
(If your strategy only lives in the boardroom, you do not have a strategy — you have a secret)
Let me guess: somewhere in your organisation, there is a beautifully formatted strategy document sitting on a shared drive that only a handful of people have opened. And you think that is fine, because “not everyone needs to know everything.”
Here is the uncomfortable truth: when your plans are invisible to most of your people, you are not protecting them from overload. You are depriving them of alignment.
Gallup’s 2025 data makes the case in blunt numbers:
- Only 47% of employees strongly agree they know what is expected of them at work.
- Overall engagement is hovering at 32%.
(Gallup source)
And here is the kicker — when leaders communicate clearly, inspire confidence in the future, and share progress openly, 95% of employees fully trust them. (Gallup source)
Visibility is not just about ‘keeping people informed.’
It is about inviting them into the journey, not as passengers but as navigators. Because when people can see the route, they can adjust their own work to get you there faster.
Try these counter-intuitive visibility moves:
- Post the messy version – Share transformation drafts, not just the final polished roadmap. Let your teams see how strategy evolves and where they can shape it.
- Show the scoreboard – Create a living dashboard that updates in real time, visible to everyone, not just the C-suite.
- Name the risks – Publish the top three uncertainties you are facing. Watch how quickly people start solving them when they are not hidden.
- Shrink the updates – Instead of an annual “state of the nation” presentation, do a five-minute weekly progress video. Short, sharp, human.
Why most leaders resist this:
They fear that showing too much will cause distraction, dissent, or panic. The irony? The opposite is true. When people cannot see the plan, they make up their own — and those versions are rarely flattering or aligned with reality.
Your strategy should be like a shared map, not a locked safe. When every team member can see where you are heading, what has been achieved, and what is next, you get alignment without micromanagement, accountability without coercion, and trust without spin.
So, ask yourself: If I dropped into the break room today and asked any random person to explain our top three priorities, would I like the answer? If not, your roadmap might be beautiful — but it is still hidden.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Aug 12, 2025 | All Employees, Board Members, Board Trustees, CEO, CFO, COO, CIO, Emerging Leaders, General Managers, Heads of Divisions, Human Resources (HR), News & Articles
Balancing Excellence with Sustainability
(Because “high performance” should not mean “high casualties”)
Here is the paradox no one in the boardroom wants to talk about:
Your relentless push for excellence might be the very thing eroding it.
We glorify high standards. We applaud the extra mile. We celebrate the hero who answers emails at 1:00 a.m. But excellence without sustainability is like running a Formula 1 car at top speed without ever changing the tyres — it looks impressive until it does not finish the race.
What the data says
McKinsey’s “Performance through People” research shows that the top-performing companies (“P + P Winners”) do not just demand results — they design systems where employee autonomy, clear challenge from leaders, and inclusive, supportive workplaces all coexist. This combination outperforms high-pressure, low-support environments on both revenue growth and retention.
Goldman Sachs offers an old-school example with a modern twist: their apprenticeship model couples intense performance expectations with coaching, mentoring, and long-term talent development. That mix keeps people sharp and standing.
The uncomfortable truth:
Many leaders think they are building excellence when, in fact, they are building exhaustion. Burnout is not a badge of honour — it is a business risk. The World Health Organization recognises burnout as an occupational phenomenon because it directly undermines performance, creativity, and health.
Three ways to rewrite the playbook:
- Bake recovery into delivery – Treat downtime as part of the performance cycle, not a guilty pleasure.
- Prioritise in public – Share openly what will not be done this quarter so teams know you mean it when you say “focus.”
- Share ownership of excellence – Stop making quality the responsibility of a handful of perfectionists. Train every team member to own standards — and make it safe to flag when those standards are at risk.
Why this matters more than you think
A culture that matches high standards with pacing, wellbeing, and scenario planning sends a signal: We win the long game. And that is where true competitive advantage lives.
The question to wrestle with: If your team sustained your current pace for the next 24 months, would you still have the same people — and the same quality — at the end of it? If you hesitate, your “excellence” might already be unsustainable.
The Right Conversation Can Change Everything. Let’s Talk.
by Joy Maitland | Jul 1, 2025 | Awards
We celebrate Joy Maitland’s remarkable achievements and her recognition as a Member of the Order of the British Empire (MBE) in the King’s Birthday Honours 2024. She received this honour for her outstanding services to business and charity. This accolade reflects Joy’s commitment to making a positive impact, embodying her motto: ‘Be the difference that makes the difference.’
Career and Leadership Development
Joy’s career is a tapestry of dedication to personal and professional development. Her journey began in senior leadership roles where she recognised the untapped potential of junior staff, creating leadership development programmes that have since become a hallmark of her approach. Joy’s natural empathy and ability to connect with others have been instrumental in nurturing talent and encouraging growth.
Transformative Programmes and Initiatives
During her time as Board Member and Head of Leadership Development at the Amos Bursary, Joy created a transformative four-and-a-half-year programme that empowered young people of African and Caribbean heritage. Her initiatives, including launching the ‘Beyond Outstanding’ summer programme with Imperial College London and organising international work placements in New York, broke barriers and built confidence. Joy’s key role in the Bursary’s success earned her the title “keeper of the brand” from founder Colleen Amos.
Influence Across Organisations
Joy’s influence extends to numerous organisations. As Vice Chair of the Ekaya Housing Association, she worked with staff and other board members to champion affordable housing and community development. Her contributions to the Institute of Leadership, where she became the first black trustee in its 70-year history, and currently as Vice Chair at Plane Saver Credit Union—a leading financial cooperative —underscore her commitment to financial wellbeing and ethical practices. By assisting Code Your Future in launching their mentoring programme and supporting the leadership team as a volunteer, Joy is proud to have contributed to the charity’s mission of transforming lives through technology education.
Inemmo’s Impact
One of Joy’s proudest contributions is the Diploma Programme her company, inemmo, runs on behalf of the Cayman Islands government. This initiative aims to empower citizens to rise to the top of government and industry, reflecting Joy’s belief in the importance of nurturing local talent and leadership.
The multi-award-winning Inemmo, established by Joy in 2005 and an acronym for INspire, EMpower, and MOtivate, aims to be a catalyst for transformative leadership. The company is dedicated to empowering leaders with the skills, mindset, and courage to drive meaningful change and create a lasting impact. Since 2016, Inemmo has partnered with Lumina Learning to bring progressive professional employee recruitment and development tools to businesses in East and West Africa, significantly enhancing their talent acquisition and growth strategies.
Author and Advocate
In addition to her practical contributions to leadership, Joy is also an accomplished author. Her book, From Alpha to Zen: Leadership for a Brave New World, offers insightful guidance on cultivating effective leadership qualities. It provides readers with a roadmap to develop the skills and mindset necessary for driving meaningful change and creating a lasting impact in today’s dynamic business environment.
Commitment to Diversity and Inclusion
Diversity and inclusion are cornerstones of Joy’s philosophy. She tirelessly advocates for equitable representation, knowing that true creativity and innovation stem from diverse perspectives. Yet, she acknowledges the significant work still needed to achieve this vision, particularly in addressing systemic racism and ensuring minority representation in leadership.
Focus on Startups and Young Leaders
While Inemmo collaborates with many notable companies, it is the work with startups and young leaders that particularly motivates Joy. She is honoured and proud of these efforts, knowing they ensure not only growth but sustainability. Joy coaches leaders to ride the waves of adversity, build resilience, and take time to appreciate and celebrate their own unique gifts.
A Collective Honour
Joy’s receipt of an MBE is not just an individual honour but a collective celebration of all those she has inspired and uplifted. It is a call to continue her mission of cultivating self-aware, collaborative leadership and creating environments where everyone can thrive.
Legacy of Empowerment
Joy Maitland’s legacy is one of empowerment, resilience, and unwavering service to others. Her work, both in the UK and internationally, and through powerful initiatives like her virtual ‘Leading in Lockdown’ seminars during the pandemic, exemplifies her boundless dedication.
We congratulate Joy Maitland MBE on this well-deserved honour and look forward to her continued contributions to making the world a better place. Joy, your passion and perseverance inspire us all to ‘Be the difference that makes the difference.’
