The Strategic Value of Play: What a 19th-Century War Game Can Teach Today’s Business Leaders

The Strategic Value of Play: What a 19th-Century War Game Can Teach Today’s Business Leaders

What a 19th-century war game reveals about strategic thinking, adaptability, and decision-making for today’s senior business leaders.

In 1824, a young Prince Wilhelm of Prussia witnessed a military simulation that would go on to change the fortunes of his army—and perhaps the shape of Europe. Kriegsspiel, a war game designed with maps, wooden battalions, and probability tables, was more than a pastime. It became an engine of innovation. Under Wilhelm’s reign, this simulation helped shape military tactics that brought unexpected success in the Franco-Prussian War. Its continued evolution laid the groundwork for predictive logistics, strategic modelling, and ultimately the birth of modern game theory.

For today’s senior leaders, the lesson is clear: when complexity reigns, the ability to model reality—rather than simply react to it—becomes a defining advantage.

Simulating Complexity

The genius of Kriegsspiel was its ability to condense an overwhelming battlefield into a controlled, analytical environment. Its relevance today lies in its approach to complexity. Senior leaders navigating volatile markets, geopolitical shocks, and AI disruption face similarly intricate challenges. The temptation is to act decisively and instinctively—but modelling, simulation, and structured experimentation are far more effective tools.

The most forward-thinking organisations are already building internal “war rooms” that operate in much the same way. They use scenario planning not simply to forecast risk, but to rehearse resilience. Supply chain breakdowns, cyber threats, and consumer shifts are gamed out with cross-functional teams, enabling adaptive strategies long before crisis strikes.

The Leadership Mindset Shift

But the power of simulation lies not in the models alone—it lies in the mindset it cultivates. Prince Wilhelm didn’t simply mandate the use of Kriegsspiel for entertainment. He institutionalised it as a learning tool, embedding it into the professional development of every officer. In doing so, he transformed a military culture from rigid tradition to experimental agility.

Modern business leadership demands a similar shift. Organisations that treat uncertainty as a problem to eliminate will remain brittle. Those that treat it as a landscape to explore—one where tactics can be tested, recalibrated, and refined—will be better placed to navigate transformation with confidence.

This requires humility as much as ambition. Leaders must be willing to ask: What don’t we know? Where might we be wrong? Which assumptions should we challenge? These questions are uncomfortable, but they’re also the entry point to deeper strategic insight.

Models Are Not the Territory

Still, simulation has its limits. Just as Kriegsspiel compressed the battlefield into a tidy map, modern tools—from spreadsheets to digital twins—are simplifications of reality. Kelly Clancy, in her wide-ranging study of how games shape perception, warns that the map can begin to distort the territory. Overreliance on models can lead leaders to prioritise what is measurable over what is meaningful.

The same caution applies to the way game theory and behavioural economics have entered boardroom thinking. When human behaviour is treated as a matter of incentives alone—as though employees, customers or partners are pure rational actors—organisational strategy risks becoming divorced from lived experience.

The best leaders recognise the utility of these models without being seduced by their elegance. They combine data with judgement, logic with empathy. They understand that metrics are tools, not truths.

Designing for Adaptability

In today’s digital environment, game-like mechanisms are everywhere. Reputation systems, social scoring, and algorithmic feedback loops all shape how value is perceived and decisions are made. Businesses too often absorb these mechanisms passively—optimising for clicks, engagement, or customer “loyalty”—without stepping back to ask whether the game they are playing is the one they ought to win.

Leadership today must be more deliberate in shaping the rules of engagement. This means designing organisations not just for efficiency, but for adaptability. It means rewarding learning, not just output. And it means recognising that agility is not the same as chaos—just as improvisation in jazz is rooted in deep discipline.

What a 19th-century war game can teach us about 21st-century leadership

What can a 19th-century war game teach us about 21st-century leadership? More than we might expect. In an age where strategy must be as fluid as the challenges it seeks to overcome, simulation becomes more than a technique—it becomes a habit of mind.

To lead effectively today is to engage with complexity on its own terms. Not to flatten it, ignore it, or hope it goes away. But to step inside it, play it out, and emerge with clearer thinking and sharper intent.

The Right Conversation Can Change Everything. Let’s Talk.

The Power of Brand Loyalty in an Uncertain World

The Power of Brand Loyalty in an Uncertain World

Brand loyalty is more than just repeat purchases—it’s a powerful driver of business resilience and long-term growth. A prime example is the automotive industry. General Motors (GM) recently secured the S&P Global Mobility Award for Overall Loyalty for the tenth consecutive year, proving that a well-established reputation and a consistent customer experience can make all the difference.

Why Brand Loyalty Matters for Business Leaders

For business leaders, loyalty isn’t just a marketing buzzword—it’s a strategic asset. Companies that build strong relationships with their customers gain distinct advantages:

  • Stability in Uncertain Times
    When economic conditions shift or competition heats up, a loyal customer base provides a buffer. Customers who connect with a brand on a deeper level are less likely to be swayed by short-term price changes or alternative options.
  • Lower Costs, Higher Returns
    Winning over new customers is expensive. Keeping existing ones is far more cost-effective and leads to higher lifetime value. A strong customer base reduces reliance on costly acquisition campaigns and drives steady revenue.
  • Reputation and Influence
    Satisfied customers become your best marketing tool. They spread the word, leave positive reviews, and recommend your brand to others—helping you expand your reach without additional investment.
GM vs Tesla: A Study in Contrasts

GM’s commitment to quality and innovation has earned it long-standing customer trust. The company’s U.S. electric vehicle (EV) market share climbed to 12% in late 2024, doubling from the previous year. Consumers are responding to GM’s expanding EV range, offering more choice and accessibility. More importantly, GM understands that loyalty isn’t just about selling cars—it’s about building an ecosystem that keeps customers returning, from service plans to seamless integration with new technologies.

Tesla, on the other hand, is learning the hard way that brand prestige alone doesn’t guarantee continued devotion. European sales plummeted by nearly 50% in early 2025, leading to an 8% drop in stock value. The electric vehicle market is becoming more competitive, and Tesla faces increasing pressure from Chinese manufacturers such as BYD and XPeng, who offer high-tech alternatives at competitive prices. On top of that, uncertainties around government incentives and Tesla’s own pricing strategy have led some once-loyal customers to explore other options.

The contrast is clear: GM has successfully evolved its brand to keep customers engaged, while Tesla is struggling to adapt to shifting market conditions. Even the most innovative companies must actively nurture customer relationships to maintain loyalty.

How to Build Lasting Loyalty

To keep customers engaged and committed, businesses need to focus on three key areas:

  1. Consistency is King
    Customers stick with brands they trust. Delivering reliable quality, service, and experiences is non-negotiable.
  2. Meaningful Engagement
    Loyalty doesn’t stop after a sale. Strong after-sales support, personal touches, and ongoing communication keep customers invested.
  3. Authenticity Wins
    Customers can spot insincerity a mile away. Transparency, ethical practices, and a genuine commitment to customer needs build lasting trust.
Loyalty: The Ultimate Competitive Edge

In an unpredictable world, brand loyalty is what separates businesses that thrive from those that struggle to stay relevant. Companies that prioritise customer relationships alongside innovation and operational excellence will always have the upper hand.

Tesla is facing a wake-up call—will it adjust course and reconnect with its customers, or will loyalty continue to erode? And in your business, are you doing enough to ensure customers stay with you, even when new competitors enter the market?

How is your organisation strengthening its brand loyalty strategy?

The Right Conversation Can Change Everything. Let’s Talk.