Achieving sustainable profitability remains the ultimate goal for leaders across industries. However, translating this ambition into consistent growth can be challenging. Research consistently shows that only a small fraction of companies manage to sustain above-GDP growth over extended periods.
While many leaders believe they have adopted a growth-oriented mindset, recent findings reveal a disconnect between aspirations and the actions required to drive tangible results. According to a recent McKinsey report, only one in ten companies maintain above-market growth for more than three decades. A survey of over 500 executives highlights gaps in time spent on long-term growth, resource allocation, and confidence in talent strategies—key barriers to achieving sustained success.
Key Insights from Inemmo’s Leadership Expertise, Supported by Research:
Time Allocation for Long-Term Growth: Leaders often spend insufficient time on long-term strategies, focusing instead on short-term results. McKinsey reports that only 29% of leaders dedicate at least 30% of their time to long-term initiatives. In contrast, high-growth organisations prioritise these strategies.
Resource Allocation: Organisations that continue to invest in growth during volatile periods significantly outperform competitors. McKinsey’s findings show that companies prioritising long-term initiatives often generate higher revenues, even amid economic turbulence.
Talent and Technology Gaps: High-performing organisations close the talent gap by investing in recruitment, upskilling, and aligning their workforce with strategic goals. However, fewer than 8% of surveyed executives expressed confidence in their organisation’s talent planning, underscoring an urgent need for improvement.
Five Strategies to Cultivate a Growth Mindset:
1. Prioritise Long-Term Vision
At Inemmo, we emphasise the importance of balancing short-term performance with long-term planning. Leaders must allocate time and resources to exploring innovative solutions that fuel sustainable growth. McKinsey highlights that leaders who align their actions with ambitious, long-term goals often outperform their peers.
Inemmo’s recommendation: Schedule quarterly growth strategy reviews that involve cross-functional teams. Use these sessions to assess progress, identify emerging opportunities, and make bold yet informed decisions.
2. Act Boldly on Growth Opportunities
Embracing boldness means being willing to innovate, even in uncertain times. McKinsey’s research shows that 83% of outperforming leaders encourage experimentation and are willing to take calculated risks, yet only 47% act decisively during periods of volatility. At Inemmo, we help leaders move from caution to action, enabling their teams to test new ideas quickly and respond to market changes effectively.
Inemmo’s recommendation: Establish a rapid ideation and prototyping process to encourage teams to experiment with growth ideas. Highlight and reward initiatives that challenge conventional thinking.
3. Engage Deeply with Your Customers
Companies that prioritise the customer experience consistently outperform their peers in revenue growth. According to McKinsey, 63% of leaders cite customer feedback as a key source of growth ideas, yet only 15% incorporate it into decision-making. At Inemmo, we help leaders ensure customer insights are central to their strategies, translating feedback into real value.
Inemmo’s recommendation: Use qualitative and quantitative methods—such as interviews, surveys, and data analytics—to gather actionable customer insights. Implement feedback loops to adapt strategies in real-time.
4. Build High-Performing, Growth-Focused Teams
Talent is the foundation of growth. McKinsey highlights a significant disconnect between recognising the importance of talent and taking credible steps to secure it, with 69% of leaders identifying capability gaps in their organisations. Inemmo works with leaders to bridge these gaps by identifying high-potential employees, nurturing their development, and aligning teams with growth objectives.
Inemmo’s recommendation: Create customised development plans for key talent, focusing on equipping them with skills to drive growth. Use mentoring programmes to transfer knowledge and strengthen team capabilities.
5. Execute Plans with Precision
While growth often requires bold decisions, successful execution depends on precision and clarity. McKinsey’s research shows that leaders of high-growth companies consistently monitor the performance of their initiatives while leveraging technology to streamline execution. At Inemmo, we support leaders in creating robust implementation frameworks that ensure every initiative is properly resourced and executed efficiently.
Inemmo’s recommendation: Define measurable outcomes for each growth initiative and monitor them closely. Use project management tools to track progress and maintain accountability across teams.
Achieving sustainable growth requires leaders to bridge the gap between ambition and action. By adopting Inemmo’s tailored strategies—prioritising vision, acting boldly, listening to customers, building high-performing teams, and executing with precision—leaders can position their organisations for long-term success. Supported by McKinsey’s research, these approaches not only enhance agility but also ensure resilience in navigating complex business landscapes.
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