An exasperating trend of recalls in the consumer goods market, amid a faceless ignorance of purchasers’ feelings, proves that corporate self-awareness is at an all-time low
I’m on a plane from the UK to the US, tens of thousands of feet above the Atlantic, when a voice over the PA asks anyone with a Samsung Galaxy Note 7 to switch it off immediately and not use it at all during the flight. Having just recently returned my car to the dealership following a recall issued over safety concerns around the model’s airbags, it made me wonder: how did it become okay for substandard products to be released to the consumer? What’s worse than having to take time out to have the problem rectified, is the fact that there was no ‘apology for the inconvenience caused’. Instead, the dealer suggested that I be grateful that the fault was picked up.