Fear of being talked about negatively behind our backs is the square root of countless social phobias. We have a few defence mechanisms at hand – such as getting busy and ploughing on with our lives – but it’s a spectre that’s becoming ever harder to ignore, particularly given the ultra-tempting distractions provided by social media. Our profiles and output on platforms such as Facebook, Twitter and Instagram provide complete strangers with at-a-glance hints of the kinds of people we are. While that may not completely cement a reputation, it certainly lays a lot of groundwork for people to build on.
Now, let’s go wider and consider the reputation challenges faced not by individuals, but organisations.